Welcome to the sales performance association (SPA)

The SPA is a membership forum for ambitious sales professionals. For over 60 years we have been providing members, with the latest insights, research, leadership thinking, tools, strategies and technologies to enhance sales performance. 

Tailored for individuals who lead sales organisations or develop, manage and support sales professionals, the SPA is a cornerstone for helping shape, inform and support the recognition and development of the sales profession.

Our interactive members forum meets four times a year and is carefully developed to meet the best in class demands sought by the membership and serve the passion we share for sales.