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60 years of supporting the sales profession


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60 years of supporting the sales profession


 

Welcome to the sales performance association (SPA)


The SPA is a membership forum for ambitious sales professionals. For over 60 years we have been providing members, with the latest insights, research, leadership thinking, tools, strategies and technologies to enhance sales performance. 

Tailored for individuals who lead sales organisations or develop, manage and support sales professionals, the SPA is a cornerstone for helping shape, inform and support the recognition and development of the sales profession.

Our interactive members forum meets four times a year and is carefully developed to meet the best in class demands sought by the membership and serve the passion we share for sales. 


 
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Our membership


Our membership


 

We are a powerful and dynamic cross-industry association serving the needs of experienced sales directors, executives, consultants and academics, who have experience of working in and for some of the largest organisations in the world. 

One of the values, which the SPA holds dearly, is 'non commerciality'. This means this is not a forum for either speakers or members to overtly sell themselves or their services. This non commercial environment allows members and invited guests to focus on squeezing every drop of learning that can be gained from speakers, peer discussions and networking, rather than being 'pitched' at or lobbied for support.

The Sales Performance Association is supported and endorsed by our Patron, Professor Neil Rackham, the world renowned and acclaimed author and speaker of researched work into sales effectiveness. Our Honorary members include Professor McDonald from Cranfield University, Dr Beth Rodgers from the University of Portsmouth and Dr Iain Davies of Bath University. All of who attend forum events as speakers and participants.


 
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Our Shared Values


Our Shared Values


 

In our commitment to add value we share a set of common principles:

  • We ensure each meeting is followed by a synopsis and speaker presentation summary.
  • We are committed to non commerciality assertively discouraging members or visitors who on the rare occasion seek to engage in this form of behaviour.
  • We create an open and friendly atmosphere where members and visitors are openly encouraged to participate, dialogue, debate, learn and share expertise from peers.
  • We offer carefully curated, timely and relevant content from globally renowned speakers, researchers, academics and thought leaders.

 
 

If you would like to be considered for membership of the SPA, please get in touch today:

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